Customer Success

What Does Customer-Centric Mean?

Customer-centricity is an approach that emphasizes customer satisfaction at all stages of the customer experience. If you want to avoid the pitfalls...

Zero-Party Data

Using Real World Data for Timely Recommendations

Companies should use real-world data to help them communicate with their customers and make the right recommendations at the right time. Doing so...

Customer Success

Reviving Direct Customer Connections for Physical Goods Companies

Brands and companies need ongoing after-sale customer engagement strategies to regain a direct connection with their customers or they may lose them...