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What Does Customer-Centric Mean?
Customer-centricity is an approach that emphasizes customer satisfaction at all stages of the customer experience. If you want to avoid the pitfalls of poor customer satisfaction, it may be time to consider a customer-centric approach.
Aug 19, 2020
A business's success ultimately boils down to whether or not its customers are satisfied. Despite the numerous factors that contribute to a business's success, customer satisfaction has the greatest impact. From a business perspective, satisfied customers result in customer lifetime loyalty, invaluable word-of-mouth referrals, and positive brand perception. It pays to keep customers happy. Yet, many businesses struggle to achieve the kind of customer satisfaction that yields consistently positive results.
That's where the customer-centric method comes in.
Customer-centricity is an approach that emphasizes customer satisfaction at all stages of the customer experience. It's a tried and tested method that has helped many businesses shift operations in a way that results in improved customer satisfaction. If you want to avoid the pitfalls of poor customer satisfaction, it may be time to consider a customer-centric approach.
Here's everything you need to know about the customer-centric method and what implementing it can do for you and your business.
What’s the Definition of Customer-Centric?
Customer-centric, sometimes called client-centric, refers to any model that prioritizes customer satisfaction in any given business. Customer satisfaction is impacted by many details. Customer-centric models consider the maintenance or improvement of customer satisfaction in all business decisions. The customer-centric approach can be applied to any business regardless of whether they occupy the service or product industry.
The driving force of a customer-centric model is acknowledging the role that customers play in a business's success. Maintaining and gaining new customers is vital to any thriving business. Beyond that, poor customer satisfaction can have a far-reaching negative impact, including repelling potential customers. The customer-centric approach seeks to mitigate these problems proactively.
The ultimate goal of any customer-centric model is to entice and maintain customers by emphasizing customer satisfaction at every stage of the customer experience. This starts at the moment a customer becomes aware of a business or product. It continues until the customer has purchased the product.
What are the Benefits of the Customer-Centric Model?
For those buying your products, the benefits of the customer-centric model are obvious. However, they can be a bit more obscure for businesses who are considering the model. Rest assured, there are numerous benefits to this model. Here are all the benefits of the customer-centric model.
Growing Customer Lifetime Loyalty
It's a simple fact that repeat customers are invaluable to a business. Not only do they provide consistent income, but they can also bring in additional customers through their social networks. Customer-centricity can help your business build and maintain customer relationships from the moment a customer becomes aware of your product.
In turn, customers begin to feel connected to your brand, and the seeds of loyalty are planted. Those seeds can be cultivated through customer loyalty programs, rewards, and appreciation acknowledgment. Regardless of the method you choose, utilizing a customer-centric approach will help you make decisions that best meet and exceed customer expectations and maintain them as lifelong customers...
The result? Higher customer retention rates.
Stand Out Among the Competition
Customers have tons of choices when it comes to deciding what business to patronize. This is especially true if you are offering a product in a competitive industry. A customer-centric approach can help your business stand out among the crowd of competitors, as it works as an incentive for customers.
Additionally, customer-centricity can help your business build a positive brand image. Consistent rates of high customer satisfaction can lead to a positive reputation. Sometimes, business reputation can be the deciding factor for customers in their product search. That’s why it’s crucial to maintain a positive brand image through customer-centricity.
Enhance Customer Satisfaction
The importance of customer satisfaction can’t be overstated. Your business needs satisfied customers to thrive. However, it can be challenging to achieve customer satisfaction without understanding how business decisions impact customers.
A customer-centric approach requires businesses to consider the impact of all decisions on customers heavily. Focusing on this metric over others enables businesses to operate on the highest level of customer satisfaction because it discourages decisions that will negatively impact customers.
Sometimes, in running a business, customer’s interests can be pushed to the wayside, which generates a negative result. A customer-centric approach helps businesses always keep customer’s interests at the forefront.
How Blustream Can Help
One pitfall of the customer-centric approach is that it can end at the moment a customer purchases and receives a product, especially a physical good like a guitar. In essence, once a customer reaches the end of the sales funnel, the brand has achieved its goal of customer satisfaction. However, there is a marked opportunity to continue the pursuit of customer satisfaction, even after a sale is completed. This is called after-sale customer engagement.
Blustream is here to help you capitalize on that opportunity.
Blustream believes that customer engagement is all about a good product experience. That is why at the heart of the Blustream platform is the Product Journey Manager(™), which allows companies to input their product journey into the Blustream platform so, for the first time, they can help influence how a customer experiences their product after the sale.
Real-world-data, like IoT sensors that are connected to the tangible products, will trigger education, alerts and purchase recommendations to end users, ensuring they are getting the most out of their recently purchased product. In short, Blustream helps businesses create a lasting impression on customers in their quest to create the ultimate customer experience.