The product is what fuels the customer experience following the sale, and just like the customer lifecycle, products also have a post-sale lifecycle.
Brands can create post-sale product touchpoints using content at their fingertips to drive engagement between the consumer and their product.
In 2021, IoT capabilities will enhance the connection between the brand and the buyer, creating a new surge of innovation for physical goods.
Retailers can now leverage data from purchased products to strengthen relationships and deliver better customer experiences.
Once a customer reaches the end of the sales journey, nurturing the after-sale customer experience is the key to maintaining long-term customer...
Physical goods have the opportunity to transcend traditional boundaries, as smart-connected products are ushering in a new era of improved customer...
Leveraging real-world data from the product provides continuous knowledge to the brand, so the brand can give their customer ongoing, unprecedented...
In a recent study, 34 percent of leading businesses said their customer journey was a top priority. Here's how to build long-standing customer...
With today’s available real-world-data from sensors, time, the weather, and user-feedback on mobile apps, companies can offer full customer lifecycle...