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Pre-Arrival and Unboxing

Create magical first moments that build instant customer connection

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First impressions matter. Are yours memorable?

BluStream PX creates a seamless bridge from purchase anticipation to that crucial first interaction, turning basic unboxing into an extraordinary brand experience.

  • Ta-Da! or Uh-Oh!
    The unboxing moment is your product's debut performance, yet most brands miss this critical touchpoint.
  • Unboxing leads to repeat buying
    According to Forrester Research, 61% of consumers report that an exceptional unboxing experience makes them more likely to purchase from that brand again, yet only 11% of companies have a dedicated unboxing strategy.
  • How do I...?
    When customers open your package, consumers are at peak excitement—but without guidance, that enthusiasm quickly fades.
  • Some products require planning
    So, help them prepare by sharing details on what they need to get started on day 1 and you’ll make arrival day the start of a great relationship.
BluStream PX customers

30%

Higher retention

30%

More revenue

-30%

Decrease in support costs

2x

Growth in LTV

Elevate Every Unboxing Moment with BluStream PX

Anticipation Builder

Create excitement before your product even arrives. A Harvard Business Review study found that anticipation is a powerful emotional driver, with pre-arrival communications increasing customer satisfaction by up to 73% compared to products that arrive without preparation.

  • Set expectations, build anticipation, and prepare customers for a successful unboxing experience.
  • Surface hard to find instruction manuals so they have just what they need when your product arrives.

 

Interactive Unboxing Guides

Transform ordinary packaging into an interactive experience. BluStream PX delivers step-by-step unboxing guidance through customers' preferred channels. 

  • Personalized setup assistance that ensures successful first use and help your customers discover everything you've thoughtfully included.
  • Reveal hidden features and explain packaging components so they’re up and running – fast.

 

First-Use Success

The moments after unboxing determine product satisfaction. BluStream PX guides customers through initial setup and first use with personalized instructions tailored to their specific needs and experience level.

  • Reduce support calls and increase long-term satisfaction.
  • Proactively provide answers to common "just opened" questions.
  • Make your products indispensable by helping your customers build usage habits into their daily routine.

 

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How it works

At the heart of BluStream PX® is patent-pending technology that’s proven to increase engagement.

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AI-Driven Journey Design

BluStream PX analyzes your product's unboxing experience to identify key moments where guidance will create the most impact, then designs personalized communication flows.

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PX AI Engine

Our patent-pending technology predicts the optimal timing for pre-arrival messaging and unboxing assistance based on shipping data, customer profiles, and product complexity.

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Data that drives engagement

Each customer receives uniquely tailored unboxing guidance based on their purchase history, technical comfort level, and communication preferences.

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Customer insights

Gain unprecedented visibility into unboxing experiences through real-time feedback and interaction data, helping you refine packaging and first-use instructions.

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Smarter over time

As more customers unbox your products, BluStream PX continuously refines guidance based on common questions and challenges to improve future experiences.

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Channel of choice

Whether through QR codes on packaging, SMS notifications, email, or web experiences, BluStream PX delivers unboxing support through customers' preferred channels.

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