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Customer Feedback and Insights

Capture authentic feedback that drives product innovation

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Is your customer data setting you up for business success? 

With BluStream PX, you’re always connected to your customers so you can naturally ask questions, learn behaviors, understand issues, and discover patterns.

  • Digital advantage
    Traditional feedback methods like surveys, focus groups, support tickets and reviews yield diminishing returns—response skewing, sample bias, and artificial environments that don't reflect real usage. 
  • Valuable insights
    McKinsey research shows that contextual, personalized cross-selling can increase revenues by 15-20%, while poorly timed efforts can reduce purchase likelihood by up to 30%.
  • Meaningful engagement 
    Gartner research reveals that typical survey response rates have plummeted to below 2% in many industries, while 77% of consumers have abandoned a brand due to poor customer experiences that weren't captured in formal feedback. 
  • Timing matters 
    Customers are won and lost in an instant – one frustrating moment or obstacle can make the difference between unsubscribing and long-term loyalty. 
BluStream PX customers

30%

Higher retention

30%

Higher revenue

92%+

Platform connection rate

2x

Growth in LTV
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With BluStream PX, your business gains unprecedented insights

  • Align subscriptions with usage
    Stay connected on usage so their auto-subscriptions are right on time – with just the right amount. 
  • Identify problems early
    Stay on top of emerging issues by capturing voice-of-customer feedback, challenges with usage or unboxing, and retention risks – so you can jump in and help before there’s an issue.
  • Increase revenue opportunities 
    Easily identify retention risks, and use aggregate buying and behavioral data to discover bundling, cross-sell, and new product opportunities. 
  • Drive five-star reviews  
    Understand customer sentiment so you know the best time to ask for a review. 
  • Guide roadmap and planning  
    Gather contextual product usage data and feedback that’s tied directly to specific product features, skill levels, and moments. 
  • Support your whole business 
    Leverage zero-party customer data across business applications, such as MarTech stacks and Customer Support applications to improve overall acquisition and retention strategies. 

“It doesn’t matter if you think it’s the best product, if the consumer doesn’t think so, it’s worthless. The real opportunity lies in owning the conversation early, proactively sharing the right information at the right time to build trust and loyalty from the very first experience.”

How it works

Transform feedback into immediate action. Harvard Business Review analysis found that companies leveraging real-time customer insights outperform peers by 85% in sales growth and more than 25% in gross margin. BluStream PX aggregates and analyzes customer responses in real-time, delivering actionable insights through intuitive dashboards. Our platform identifies emerging trends, sentiment shifts, and opportunity areas faster than traditional feedback cycles allow.

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AI-Driven Journey Design

BluStream PX maps your product's complete usage journey, identifying key moments where additional guidance creates the most value for different user types.

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PX AI Engine

Our patent-pending technology analyzes customer responses and usage patterns to determine optimal timing for introducing new features and capabilities.

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Data that drives engagement

Each customer receives guidance tailored to their skill level, preferences, and unique ways they're using your product.

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Customer insights

Gather unprecedented feedback about how customers actually use your products, which features they value most, and where they encounter difficulties.

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Smarter over time

BluStream PX continuously learns from customer interactions to refine guidance and identify new opportunities to enhance the usage experience.

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Channel of choice

Deliver usage tips and tutorials through customers' preferred communication channels—whether SMS, email, web, or integrated QR codes on the product itself.

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