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Blustream PX

Your product, now with a digital assistant

Do you know how your customers are using your products?

Digitally native products have long-held an advantage: a direct, always-on connection to their customers. But for CPG and Subscription brands, that connection is often lost right when the product ships. BluStream PX picks up where your marketing efforts leave off, providing a digital connection that keeps customers engaged and delighted.

Your customers gain trust and build loyalty through: 

  • Support throughout their ownership journey, from unboxing to re-purchase
  • An on-brand product companion that guides their usage 
  • Unparalleled customer service, addressing common problems before they happen
  • Education and best practices for making the most out of their purchases
  • Details and insight before they even ask the question 

With BluStream PX, you’re always connected

Engage your customers with relevant, timely and helpful dialogues that build loyalty and trust – and keep them coming back.

Digital Assistant in every box

BluStream PX utilizes AI and a team of product experience experts to quickly craft a product experience strategy that helps your customers be successful and your products shine bright. BluStream PX engages customers with hyper-personalized dialogues through their full product ownership experience—it’s like shipping a free digital assistant in every box.

From getting them ready with pre-arrival and unboxing tips, to providing successful usage support and education, and offering ongoing care and maintenance to keep their purchase in top shape, BluStream PX covers the entire journey.

Hyper-Personalized, and always on time

The data is in – consumers overwhelmingly crave personalization AFTER the sale. According to McKinsey & Company, fully 71% of consumers expect personalization when they purchase a product and 76% express frustration when brands don’t deliver. By combining customer insights with product-specific knowledge, BluStream PX engages your customers at the right time with meaningful, engaging bi-directional dialogues. From quick SMS tips or questions to immersive, multimedia web-based exchanges, BluStream delivers hyper-personalization at scale.

Valuable insights to drive your business

Product leaders rely on customer feedback to understand how their products are performing and to plan new versions, create support plans, marketing strategies, and identify cross-sell opportunities. Often relegated to surveys, focus groups, and customer support data, this information can be difficult to get and is often too little, too late.

Through engaging bi-directional dialogues, BluStream PX gathers valuable zero-party data, giving product teams detailed, constant, and timely insight into how your products are being used, while helping your customers have the best user experience along the way.

Your customers will love BluStream and you'll love the results

Billions

of PX engagement
metrics

95%

Platform
connection rate

★★★★★

Stronger loyalty
& trust

1M+

VOC
insights

How it works

At the heart of BluStreamPX® is patent-pending technology that’s proven to increase engagement.

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AI-Driven Journey Design

BluStream PX leverages AI to turn your existing assets and customer knowledge into highly engaging journeys that help customers every step of the way.

px-ai

PX AI Engine

At the heart of the BluStream PX platform is patent-pending technology that takes in customer information and preferences, combines it with a deep understanding of your product, and leverages insights gained over years of product experience to manage, personalize, and send the right dialogue at the right time.

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Data that drives engagement

Each of your customers is different -- and how they use your product will be, too. BluStream PX uses information about your product and your customer to deliver product experience journeys that are truly unique.

customer-insights

Customer insights that drive your business

With continual customer feedback, you can say good-bye to surveys and focus groups. From pinpointing problems early to gaining knowledge that drives your roadmap, BluStream PX helps businesses know what their customers are thinking -- today.

smarter-over-time

Smarter over time

BluStream PX dialogues engage, ask questions, and constantly adjust based on how your customers respond. Real-time data gives you a live view into your customer’s usage and preferences.

channel-of-choice

Channel of choice

Reaching your customers doesn’t have to be hard. Whether they prefer SMS, WhatsApp, Web, or email, you’re covered with an omnichannel solution that matches your customer’s preferences and industry best practices.

BluStream PX seamlessly integrates with your business systems

Share zero-party data to amplify and unify everything from acquisition to support and retention.

 

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“Brands need to focus on creating first experiences that are impactful, experiences that help people succeed with the product. Because if that first experience isn’t great, none of the other touchpoints matter. They’re done. They’re unsubscribing, and they’re out.”

Stay connected – every step of the journey

Pre-arrival & Unboxing

unboxing
Pre-arrival & Unboxing

Build a seamless bridge from purchase anticipation to that crucial first interaction and turn basic unboxing into an extraordinary brand experience.

Product Usage

product-usage
Product Usage

Deliver personalized usage guidance precisely when your customers need it most. You’ll transform casual users into product experts and brand advocates. 

Care & Maintenance

care-and-maintenance
Care & Maintenance

Transform maintenance from an afterthought into an engaging experience, delivering personalized care reminders and instructions. 

Customer Retention

customer-retention
Customer Retention

Maintain an ongoing, value-adding dialogue throughout the entire product ownership journey. You’ll build connections that keep your customers coming back. 

Cross-sell & bundles

cross-sell-and-bundles
Cross-sell and Bundles

Increase cross-sell revenue by leveraging real product usage data to deliver perfectly timed, hyper-relevant recommendations.

Customer Feedback & Insights

customer-feedback-insights
Customer Feedback and Insights 

With a live connection and access to zero party data, you’ll gain usage and preference insights, understand sentiment, and even find problems early. 

unboxing
Pre-arrival & Unboxing

Build a seamless bridge from purchase anticipation to that crucial first interaction and turn basic unboxing into an extraordinary brand experience.

product-usage
Product Usage

Deliver personalized usage guidance precisely when your customers need it most. You’ll transform casual users into product experts and brand advocates. 

care-and-maintenance
Care & Maintenance

Transform maintenance from an afterthought into an engaging experience, delivering personalized care reminders and instructions. 

customer-retention
Customer Retention

Maintain an ongoing, value-adding dialogue throughout the entire product ownership journey. You’ll build connections that keep your customers coming back. 

cross-sell-and-bundles
Cross-sell and Bundles

Increase cross-sell revenue by leveraging real product usage data to deliver perfectly timed, hyper-relevant recommendations.

customer-feedback-insights
Customer Feedback and Insights 

With a live connection and access to zero party data, you’ll gain usage and preference insights, understand sentiment, and even find problems early. 

Blog

You Have a Customer Experience Plan. Now What’s Your Product Experience Strategy?

Optimize customer retention by integrating Product Experience strategies. Learn how to maintain long-term engagement and transform first-time buyers into loyal advocates.

Ready to transform your product experience?