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Product Usage and Education

Guide customers to discover your product's full potential

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Do your customers know how to get the most from your products?

BluStream PX delivers personalized usage guidance precisely when customers need it most, transforming casual users into product experts and brand advocates.

  • Meet them at their skill level
    Most products are abandoned not because they're flawed, but because customers never discover their full capabilities. Drive usage with tips and advice that meets customers at their skill level.  
  • Share knowledge  
    According to Gartner, 70% of customers abandon products because they don't understand how to use them properly, not because the products are defective. 
  • Build usage habits 
    Knowing when your customers are struggling or could benefit from guidance and support is key to building usage habits. Without timely guidance, even the best products become underutilized and forgotten. 
BluStream PX clients experienced:

92%+

Platform connection rate

30%

Higher retention

-30%

Decreased support costs

2x

Growth in LTV

Empower Every Customer With BluStream PX

Intelligent Usage Tracking

Understand exactly how customers use your products. BluStream PX's unique dialogue system captures real usage patterns and preferences, allowing you to:

  • Deliver perfectly timed guidance without requiring invasive tracking or complicated app downloads.
  • Identifies the right moment to introduce new features or provide helpful tips.
  • Send hyper-personalized suggestions based on their unique interaction patterns.

 

Personalized Skill Building

No two customers use your product the same way. McKinsey research shows that 76% of consumers are more likely to consider purchasing from brands that personalize, with advanced personalization delivering 5-15% revenue increases. BluStream PX creates individualized learning paths that: 

  • Gradually introduce advanced features based on each customer's comfort level and usage patterns.
  • Meet customers where they are, by providing educational content that transforms novices into power users.

 

Just-in-Time Problem Solving

Anticipate and solve usage challenges before they lead to frustration. BluStream PX identifies common usage sticking points and delivers proactive solutions through your customers' preferred channels. 

  • Turn potential negative experiences into moments of delight.
  • Solve problems fast with guidance that prevents frustration before it happens.
  • Ask questions to understand why they’re using your product – or not – then deliver the support they need.

 

“That’s where the BluStream product becomes so great, because not everyone has the same questions. One person might ask, ‘Can I eat after?’ another, ‘Should I take this before bed?’ BluStream helps answer those individual questions without sending customers down a rabbit hole. That clarity builds confidence and makes the experience so much better.”

How it works

At the heart of BluStream PX® is patent-pending technology that’s proven to increase engagement.

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AI-Driven Journey Design

BluStream PX maps your product's complete usage journey, identifying key moments where additional guidance creates the most value for different user types.

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PX AI Engine

Our patent-pending technology analyzes customer responses and usage patterns to determine optimal timing for introducing new features and capabilities.

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Data that drives engagement

Each customer receives guidance tailored to their skill level, preferences, and unique ways they're using your product.

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Customer insights

Gather unprecedented feedback about how customers actually use your products, which features they value most, and where they encounter difficulties.

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Smarter over time

BluStream PX continuously learns from customer interactions to refine guidance and identify new opportunities to enhance the usage experience.

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Channel of choice

Deliver usage tips and tutorials through customers' preferred communication channels—whether SMS, email, web, or integrated QR codes on the product itself.

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