Build your Journey with BluStream! Learn More

Cross-sell and Bundles

Drive revenue through perfectly timed, hyper-relevant recommendations

Solutions-CrossSell-HERO-min

Are your cross-sell efforts falling on deaf ears?

BluStream PX revolutionizes cross-selling by leveraging real product usage data to deliver perfectly timed, hyper-relevant recommendations.

  • A-B-R: Always be relevant
    Most cross-selling feels like interruption marketing—generic recommendations delivered at arbitrary moments that fail to resonate with customers' actual needs.
  • Optimize results 
    McKinsey research shows that contextual, personalized cross-selling can increase revenues by 15-20%, while poorly timed efforts can reduce purchase likelihood by up to 30%.
  • Share valuable guidance
    Traditional cross selling approaches can yield poor conversion rates and can damage customer trust. Recommendations should feel like helpful suggestions rather than sales pitches.
BluStream PX customers

92%+

Platform connection rate

30%

Higher retention

30%

Higher revenue

2x

Growth in LTV

Create Natural Purchase Pathways with BluStream PX

Contextual Recommendation Engine

Transform usage data into revenue opportunities. BluStream PX identifies the perfect moments to introduce complementary products based on how customers actually use what they already own. 

  • Ensure recommendations feel like helpful suggestions rather than arbitrary sales pitches.
  • Timely, personalized suggestions that arrive at moments of maximum relevance.

 

Educational Cross-Selling

Sell through education, not pressure. According to Forrester Research, 60% of consumers are more likely to purchase additional products when they receive educational content about complementary items, compared to just 23% who respond to direct promotional offers.  

  • Deliver content that shows how complementary products enhance the value of existing purchases
  • Drive higher conversion rates with a value first approach that builds trust.
  • Bundle offerings based on customer purchase behavior and tailored to their specific needs and preferences.

 

“As you go upmarket, the focus shifts from first-order AOV to LTV and how long someone stays on a subscription. Smaller brands often push for first-order profitability, but that can lead to overselling. Long-term value comes when the product fits into a customer’s lifestyle, not just from maximizing each order.” 

How it works

At the heart of BluStream PX® is patent-pending technology that’s proven to increase engagement.

AI-Driven-Journey-Design-icon

AI-Driven Journey Design

BluStream PX utilizes zero party data and past purchase patterns to identify natural cross-sell opportunities that emerge at specific points in the customer journey.

Isolation_Mode

PX AI Engine

Our patent-pending technology identifies the optimal timing and context for introducing complementary products based on individual usage patterns, skill level, frequency of use, and preferences.

Drives-engagement-icon

Data that drives engagement

Each customer receives personalized cross-sell recommendations based on their specific usage patterns, purchase history, and product interests.

customer-insights

Customer insights

Gain visibility into cross-sell effectiveness, buyer preferences, and the specific customer segments most receptive to expansion offers.

smarter-over-time

Smarter over time

BluStream PX continuously refines cross-sell strategies based on which approaches most effectively drive additional purchases across different customer segments.

channel-of-choice

Channel of choice

Deliver cross-sell recommendations through customers' preferred channels—whether in-product messaging, SMS, email, or personalized web experiences.

placeholder-radius-img

Cardigan stumptown austin coloring book, prism Brooklyn vinyl. Copper mug live-edge slow-carb, gatekeep keytar marfa man braid.

Read our latest news

Ready to transform your product experience?