Company Announcement

Blustream Redefines Pet Industry Customer Experiences for Retention

Continued Growth in Pet Industry Positions Blustream as the Preeminent Choice for After-Sale Pet Owner Experiences

WORCESTER, MA, JUNE 8, 2023 --, the leader in after-sale product experience, today announced continued growth in the pet industry, including customer expansion, industry recognition, and sustained partnerships with leading pet associations. 

“It’s become abundantly clear that there is a major market need to have a continuous customer connection,” said Ken Rapp, CEO and co-founder, “We’re changing the status quo – gone are the days when pet owners have to turn to Google to answer questions about their furry friends. We arm brands and retailers with the technology needed to give pet owners the right information even before they need to ask. With Blustream, we are driving a new level of loyalty and retention to help businesses grow.” 

Recent pet industry accolades include: 

New Partnerships

Blustream has significantly increased pet industry partnerships, including American Pet Professionals (APP), the National Animal Supplement Council (NASC), and IndiePet. These partnerships have led to growth opportunities with Sustenance Herbs, NatrixOne, Kangaroo Dogs, and Dr Fossums, among others. Blustream will also be partnering with APP this month to present an exclusive educational session to APP members, educating eCommerce brands on the availability of tools and technology to seamlessly connect pet companies and pet owners. 

Continued Recognition 

Blustream Chief Revenue Officer Tyler Craig was invited to speak at the annual NASC Member Conference in Scottsdale on the importance of leveraging technology to create lifetime customer relationships. Presenting to hundreds of conference attendees, with feedback like “the best speaking engagement of the show,” Craig shared why the role of technology is the lynchpin to creating lifelong customer relationships. During the session, Craig emphasized the importance of the post-sale experience, highlighting that pet businesses “aren’t just making a sale, they are creating a product owner.” 

Blustream Vice President of Marketing Emily Lagasse will also be speaking with an exclusive group of pet industry innovators this week, in partnership with Leap Venture Studio. Her session, “From Crisis to Opportunity:​ Maximizing Acquisition through Effective Retention Strategies”, will share how to combat the escalating cost of acquisition with retention, including the top strategies for personalizing customer experiences as a means to retain pet industry customers.

Industry Expansion

Continued adoption across the pet industry – from pet accessories to pet health – has created numerous opportunities for expansion into human health and other related industries. The proven model of improving post-sale experiences with tailored messages for unique audiences has allowed Blustream to double down on overall industry expansion – targeting any business with recurring or subscription-based revenue streams that is looking for a better way to automatically educate and retain their customers after the sale. 

Blustream helps pet brands and retailers engage their customers with automated, personalized SMS messages based on individual pet needs and demographic information. This direct line of communication opens up vast opportunities for any pet-related business that sells repeatable pet-related products to create a long-lasting customer relationship. 

Pet businesses see an incredible increase in lifetime value through repeat purchases, subscription renewals and increased cross-sell and upsell opportunities. Working with customers across the pet landscape, Blustream customers have seen a 100 percent customer retention rate, 51 percent customer engagement rate, and continued revenue growth

"Blustream helped us prevent the misuse of our products that led to bad Amazon reviews and lost repeat sales,” said Ryan Phillips, COO, Wholistic Pet Organics. 

To experience the power of Blustream, visit: 


Blustream is a product experience platform that powers businesses to help customers succeed with the products they love. Using AI-powered SMS messaging, brands engage their customers with personalized messages based on product ownership skill level, usage patterns, and environment. Leading eCommerce brands and retailers create 5-Star experiences with Blustream to decrease product returns, prevent negative reviews, and drive lifetime value. Stay connected to your customers: 

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