Zero-Party Data

Why Pet Businesses Should Utilize Pet Data for Revenue Growth

By leveraging data to deliver personalized content to pet owners, your business can become a trusted "go-to" source for pet care.

Let’s face it – personalized communication is key to your business's success.
In our on-demand world, customers want more personalized shopping experiences and communication than ever before.
“Consumers are growing more dissatisfied with impersonal, rigid shopping experiences and are gravitating more toward innovations designed, seemingly, just for them alone,” explains Chris Shalchi in Forbes. “More than ever, personalized experiences are attracting shoppers in ways like never before.”
What does the demand for personalization mean for pet stores?
First, mass marketing campaigns with minimal engagement are out.
Second, there is a growing need for pet business owners to capture and leverage customer data to grow revenue, improve customer satisfaction, and encourage more visits to your store or website for purchases of pet-related products.
But third and most importantly? Capturing data on pet customers is the key to providing the best care possible to benefit both the pet parent and their furry friends.
By delivering consistently personalized, useful content to pet owners, your pet business can become a trusted "go-to" source for pet care throughout a pet’s life.
Why capture pet data?
Thanks to modern, digital solutions, pet business owners have the ability to utilize pet-specific data for better, more engaging messaging.
This data can include: 
  • Breed or type
  • Size and weight
  • Age
  • Personality and temperament
  • Location
  • Length of ownership
  • Previous purchases for the pet
This particular pet data is critical to pet store owners because it allows them to create more informative, personalized messaging for their customers.
By delivering individual, relevant, and timely content to pet owners, your pet business can become a reliable source for pet care during all stages of a pet’s life.
Plus, personalized communication centered on highly useful, tailored content also provides pet store owners the opportunity to more consistently and meaningfully engage with customers.
How can pet businesses leverage pet data with their customers?
There are three essential ways in which pet businesses can greatly benefit from having a real-time view of pet-specific data. This data can be critical in leading and creating more personalized and engaging communications with pet parents and boosting the bottom line.
The three keys to leveraging personal pet data include:
  1. More valuable educational content
  2. Helpful and timely messages
  3. Better purchase recommendations

1. More valuable content
Pet businesses can send educational tips and tricks to pet customers on their mobile devices, based on their pet’s unique characteristics like breed, size, personality temperament, and more.
By providing this kind of valuable, personalized content to customers, pet business owners can establish a reputation as a reputable and trustworthy source of information.  With personalized messaging based on data, your pet business can become the reliable source for pet care and inspire a lifelong relationship with customers.
For example, many pet owners need advice on grooming. A typical concern of both cat and dog owners is nail trimming. A cat owner might be unsure about questions like:
  • When should my cat's nails be trimmed?
  • When are my cat’s nails considered to be too long?
  • What's the ideal length for my cat’s nails?
  • How do I trim my cat’s nails?
  • What tools do I need to trim my cat’s nails?

With tailored messaging, based on pet data, pet business owners can deliver useful, relevant content to pet owners at an optimized time, like a day when it might be time to trim their pet’s nails. Helpful content could include a step-by-step guide to nail trimming, tutorial videos on nail trimming, or an FAQ on nail trimming.
By providing this kind of highly useful content at the right time, pet data can help to engage your pet customers more meaningfully, build trust in your pet store, and promote the health and wellbeing of a pet.
2. Helpful and timely messages
Secondly, pet businesses can use data on a pet’s age, size, breed, or seasonal needs to send personalized alerts to pet owners.
For example, if a customer owns a more skittish dog breed, a pet business owner could send messaging that focuses on how to deal with the noise of an impending thunderstorm or Fourth of July fireworks.
This kind of informative, insightful messaging, reminds a pet store’s customers of their business and increases the overall value of their brand. That kind of brand loyalty and customer satisfaction builds the reliable, trustworthy reputation of your pet business and can even inspire referrals.
3. Better purchase recommendations
Finally, leveraging customer data can also assist pet business owners with making recommendations for further purchases to pet parent customers throughout the entire life cycle of their pet.
If, say, a pet customer recently adopted a guinea pig, data could guide pet business owners to send an email with recommendations for the items a new guinea pig owner needs like the best water bottle, food bowl, hide house, bedding, or toys. This kind of purchase recommendation is highly relevant to a new pet owner and establishes your pet store as an educational, trustworthy resource to continue to turn to throughout a pet’s lifetime.
On the other end of the spectrum, pet owners also frequently need advice on socialization tools and treats for their pet during times of change.
For example, a dog owner may need to train their pet when a new addition is made to the family, before extensive car or plane travel, or before bringing their pet into new environments or large group situations.
With data, pet business owners could provide the best socialization treats or training tools for a multitude of scenarios, like a guide to the best products for doggy travel right before the holiday season.
For pet business owners, capturing and using data on pet customers in the form of relevant product recommendations is an excellent avenue to promote the best care to customers’ pets, over the course of a lifetime.
Personalizing the pet parent experience with data
Leveraging a pet parent’s customer usage data allows pet stores to create more personalized and engaging communication that delivers the most insightful content, tips, and recommendations to customers.
By establishing a reputation as a reliable, trustworthy source of information, data can help pet business owners engage with customers throughout a pet’s entire life cycle.
The importance of utilizing data to improve pet customer satisfaction and your business’s bottom line is clear. It’s a win-win for pet owners and pet businesses alike.
Blustream uses available data on customers’ pets or pet products to send personalized messages, including educational tips, purchase recommendations, alerts, and more, to drastically increase value for pet owners.
This kind of personalized, useful, and meaningful content offers a valuable avenue to engage your customers consistently and establishes your pet business as a reliable, trusted source of information. By capturing data on pet customers, your store can provide the best care possible to customers’ pets, throughout their entire lifetime.
And, by delivering relevant, useful content on pets to pet owners, your pet business can expect to see more customer retention, more referrals, and ultimately more revenue.
Double revenue for your pet business
It’s simple, straightforward, and two-fold: leveraging pet data is good for pet store business owners and pet parent customers. Capturing data on pet customers is the key to providing the best care possible to benefit a pet customer’s wellbeing.
Learn more about Blustream and get started here.

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