BluStream will be joining some of the industry’s most innovative brands, retailers, and technology leaders at The Lead Summit 2025, taking place May 28–29 in New York City. This premier event brings together forward-thinking voices across commerce to explore how businesses can elevate customer experience from acquisition through to long-term retention.
As a leader in post-purchase engagement, BluStream is proud to be part of the conversation shaping the future of customer loyalty especially for physical goods brands looking to deliver more meaningful, connected experiences after the sale.
Speaking Session: The Power of Connected Product Experience
On Day 2 of the summit, BluStream CEO Ken Rapp will take the stage for a featured session titled:
“Beyond the Sale: The Power of Connected Product Experience (PX)”
Time: 9:05–9:45 AM, May 29
Location: Stage 3 – Modernize Customer Experiences: Technology Showcase
In this session, Ken will explore how brands can move beyond transactional communication and build proactive, personalized relationships using real-time product and customer data. He will also introduce the PXAI Journey Builder , BluStream’s latest platform innovation that allows companies to map, design, and activate the entire customer journey with intelligent, behavior-based messaging.
Shaping the Post-Purchase Future
With customer acquisition costs rising and retention becoming increasingly critical, BluStream’s mission is more relevant than ever. The brand looks forward to connecting with others at The Lead Summit who are rethinking how to engage customers not just at the point of sale but throughout the entire ownership experience.
BluStream will be on-site both days of the event and welcomes the opportunity to meet fellow leaders, share ideas, and showcase what’s next in post-purchase product experience.