Empowering Pet Health with Purpose and a Little Help from BluStream
When world-renowned veterinary surgeon Dr. Terry Fossum set out to find a solution for her own dog’s elbow dysplasia, she quickly realized the supplements on the market didn’t meet her standards. So, like any passionate expert with decades of experience, she created her own. That moment sparked the beginning of Dr. Fossum’s Pet Care—a company driven by science, compassion, and a deep love for animals.
From One Dog to Thousands
Backed by Dr. Fossum’s expertise (or as her team puts it, “The Taylor Swift of veterinary medicine”), the brand has grown steadily over the past five years. They’ve helped countless dogs overcome health challenges and, in some cases, even saved their lives. One of the team’s proudest milestones? Helping a tech resource from Bangladesh successfully relocate to Canada, changing not just a career, but a family’s future.
Standing Out in a Noisy Market
In an industry flooded with marketing-heavy brands, Dr. Fossum’s Pet Care stands firm in its commitment to quality. “There’s too much noise in the animal supplement space,” says Sean, CMO at Dr Fossum's. “We’re here to cut through that with clinically-backed, veterinarian-approved products.” The growing trend of pet parents treating their pets like family only strengthens their mission.
Why BluStream?
One challenge they faced early on was ensuring customers used their supplements correctly—something critical to seeing results. That’s where BluStream stepped in.
“BluStream’s messaging platform helped us share the ‘why’ behind our products—how to use them, why directions matter, and what to expect,” says Sean. “It’s made a real difference in how we engage and educate our customers.”
But that’s just the beginning.
Real Results with BluStream:
BluStream has played a vital role in helping Dr. Fossum’s Pet Care improve study compliance by automating participant follow-ups and form submissions making it easier to manage clinical studies effectively. The platform also supports information sharing and customer retention, helping the team continuously engage with their clients and educate them on proper product usage.
When it comes to communication, their favorite part is clear: the BluStream Team. “The people are incredible. They are the best. The entire team is passionate and helps with anything we need,” Sean shares. He also highlighted BluStream’s creative contributions like coining the term VIPs (Very Important Pets)—which added a memorable and engaging layer to their customer experience. This hands-on support has made all the difference, turning BluStream into more than just a platform— a true partner in their mission.
Final Bark
At the heart of Dr. Fossum’s Pet Care is a small, passionate team driven to help pets live better lives. And with BluStream by their side, they’re doing just that, one tail wag at a time. As Sean emphasizes “Customer retention is just as important as customer acquisition. If you’re considering BluStream—do it.”