Beginners: New product users and DIY enthusiasts need support, especially when the product is complex, rare, or related to a hobby.
Ongoing Care: There are touchpoints throughout the lifecycle of many products that Blustream can help manage.
Critical Care: When products break, malfunction, or require important safety checks, Blustream can actively assist with troubleshooting and repairs.
How It Works
Companies configure unique touchpoint journeys for their customers who are dynamically assisted along the lifecycle of their product with SMS messages for continued success and enjoyment. Real-world data triggers product messages including alerts, educational tips, appointment reminders, and purchase recommendations throughout every stage of a product’s needs.
With Blustream, businesses can get answers from customers about how and when they are using their products and segment dynamically based on complex product lifecycle events and responses to questions. We use Machine Learning and AI to optimize customer experiences. It is built specifically to handle high-volume user/product data ingestion. Our technology empowers businesses with two-way, automated engagement, with segmentation based on a complex combination of customer responses, and unique triggers like weather and IoT data.
Blustream In Action
Let’s see this in action.
Historically, new pet owners struggle to find reliable and timely information to care for pets. Roughly half of fish die in the first month of ownership.
Before Blustream
Becky has always dreamed of having a beautiful tank of tropical fish. She does her research, saves her money, and invests in a tank and everything necessary to be successful.
When Becky gets home, she fills her tank with water. Shortly after, she realizes she placed the tank in a poor location and can't easily move it. She begins to doubt her ability to make her dream come true.
Over the next month, Becky runs into issues with her new tank, each time getting more discouraged. One by one her fish die off. Becky gives up and sells her equipment out of frustration.
With Blustream
Becky has always dreamed of having a beautiful tank of tropical fish. She does research, saves money, and invests in a tank and everything necessary to be successful.
When Becky gets home, she scans a QR code found on her recent purchase, gets expert advice about set-up, and recommended supplies purchases she needs.
Over the next month, Becky engages over SMS, sharing information about her tank and other equipment, and receives critical care advice that helps her fish thrive.
Get Started Today
Blustream helps businesses create net promoters who drive lifetime value and increase market share. Through personalized engagement, Blustream enables businesses to provide recommendations that resonate, building loyalty and cross-sell/up-sell opportunities.
Get started with Blustream today: https://meetings.hubspot.com/tcraig3