Worcester, MA, April 25, 2025 – BluStream.io, the leader in the emerging Product Experience (PX) category, today announced the upcoming unveiling of its new PXAI Journey Builder. Part of its flagship BluStream Product Experience platform, the PXAI Journey Builder will be showcased at The Lead Summit, the premier event for marketing and sales leaders of CPG and subscription brands. Results from the PXAI Journey Builder are quickly deployable through the BluStream PX platform to create proactive and hyper-personalized product experiences, ultimately driving unprecedented retention and revenue growth.
While digital and cloud-based companies benefit from continuous customer connection, brands selling physical goods often lose connection after the sale, leading to significant churn – often exceeding 50% for D2C and subscription models. Further, a lack of feedback and customer usage insight leaves Product Leaders in the dark, hindering their ability to guide usage, plan product iterations, drive rep schedule eat purchases, and foster loyalty.
The BluStream PX platform directly addresses this critical gap. The PXAI Journey Builder is a key addition to the platform that enables businesses to design, map, and explore the entire customer journey, identifying key touchpoints and potential areas of friction. Leveraging AI, the PXAI Journey Builder then provides actionable insights to create proactive and hyper-personalized engagement strategies, establishing an omnichannel digital connection with customers from unboxing through ongoing ownership.
"Our PX platform has always been about creating a continuous connection with customers," said Ken Rapp, CEO and Co-founder of BluStream. "The introduction of our PXAI Journey Builder provides brands the critical product engagement topics that pave the way for customer success and helps them understand their readiness for a product experience strategy. By illuminating what information is essential at each stage – from unboxing and troubleshooting to cross-selling and maintenance – we empower businesses to proactively guide their customers towards achieving value and building lasting loyalty."
"The beauty of the PXAI Journey Builder, lies in its ability to gather and analyze complex product information and then overlay years of customer engagement data and best practices to create an actionable engagement strategy," said Tyler Craig, CRO of BluStream. "By visualizing the essential product engagement touchpoints, we empower brands to deliver the right message, at the right time, through the right channel. This laser-focused approach not only enhances the product experience but directly translates into significant gains in revenue, customer retention, and long-term loyalty.”
BluStream invites Product Managers, Product Marketers, and Business Line Owners attending the Lead Summit 2025 to 1-1 meetings where they can use the PXAI journey builder to create a custom product experience strategy. Discover how BluStream can help you design your customer's journey by implementing AI-driven engagement strategies to enhance customer success and drive sustainable growth.
During these meetings, attendees will learn how BluStream PX, featuring the PXAI Journey Builder, can help them:
- Visually map and analyze their complete customer journey to identify key touchpoints and potential friction points.
- Leverage AI-powered insights to understand customer behavior and needs at each stage of their product ownership journey.
- Develop and implement targeted engagement strategies to proactively guide customers and address pain points.
- Personalize communication along the customer journey with AI-driven hyper-personalized dialogues across multiple digital channels.
- Optimize the customer journey for increased retention, revenue, and lasting loyalty through the integrated capabilities of BluStream PX.
To schedule a meeting with the BluStream team at the Lead Summit and see how the PXAI Journey Builder and BluStream PX can revolutionize your customer experience strategy, please email elagasse@blustream.io.
About BluStream.io: BluStream is the product experience company that empowers consumer brands to stay connected with customers during the critical moments after a purchase. Through AI-powered hyper-personalized product experiences and real-time insights, BluStream helps brands turn ownership into a loyalty-building advantage by improving retention, deepening relationships, and driving repeat revenue. Reimagine the product ownership experience at https://BluStream.io/.