Leveraging real-world data from the product provides continuous knowledge to the brand, so the brand can give their customer ongoing, unprecedented...
Latest Funding Will Drive Product Usage Data and Customer Experience
This week’s $3 million funding announcement sets the stage for a continued digital transformation of physical products, and we’re ecstatic to be at the forefront of this technology.
- Lack of Data - The current landscape of customer experience platforms is missing product usage data. Brands have lacked the ability to collect product intelligence to see how their products are being used in their customer’s hands. Blustream looks to continue a newly connected channel, enabling brands to ingest the data and in turn, create the right recommendation at the right time, building trust and a customer experience like no other. The product usage data tells the brand what the product needs, when it needs it, so the brand can create an ongoing value-added connection to their customers long after the sale.
- Brands are in Trouble - eCommerce platforms commoditize and compete with leading brands. Physical goods brands are playing in an arena filled with competitors vying for the same consumer. Not to mention the eCommerce heavy hitters have their own white-label products to compete against (think Amazon-owned, private-labeled paper towels). Further, given world events, the entire retail distribution channel is in trouble. With this ongoing trajectory, Blustream aims to catalyze the need for digital transformation in the retail space.
- Untapped Product Lifecycle Care - The Blustream innovation shows how real-world data is a trigger for action. It’s a simple, workflow engine approach enabling Product and Marketing Managers to quickly set up recommendations to their product owner customers at precisely the right times in the product’s lifecycle. Product lifecycle care then provides the data into an ongoing knowledge base of product intelligence so brands can create an ongoing excellent customer experience. Blustream’s innovative product journey approach allows companies to set up executable templates along the continuum of customer onboarding– enjoying–maintaining products.
What this recent funding validates is this is a noble technology. Our value prop is addressing post-purchase product needs, taking the consumer experience into greater consideration. This enhanced experience and new way of engagement allow brands to improve retention, increase sales, lower churn rates, and drive loyal advocates.
Schedule a Blustream demo to see how we are bridging the current customer experience gap and powering the brand-customer relationship with product usage data today.