NEW YORK, NY — May 6, 2025 — Intercontinental Beverage Capital (IBC), a global advisory and investment firm focused on functional beverages, food, consumer package goods (CPG), wellness and wellbeing, and the technologies impacting these industries, has announced a strategic partnership with BluStream, the leader in product experience for CPG, subscription, and retail. Together, the companies will help food and beverage brand owners and retailers worldwide to boost repeat purchases that drive revenue, reduce returns, and maximize the lifetime value of each consumer.
This partnership represents a significant step forward in addressing the high churn rates in the beverage industry, particularly among first-time buyers of products. By providing consistent engagement and educational resources through BluStream’s platform, beverage brands can gain a competitive advantage, ensuring that more customers utilize their products along their lifestyle journeys and thrive with the proper guidance, support, and aftermarket accessories.
“We assist established CPG companies, brand owners, and emerging businesses with market and industry expertise that allows them to go faster and reduce their risk, while increasing their likelihood of success”, said John Carson, Chairman, IBC. “Partnering with Blustream allows us to take this commitment further, enabling our clients to offer a superior ownership experience that fosters long-term customer loyalty and success.”
Blustream has redefined the customer post-purchase experience by connecting brands with their audiences in meaningful, data-driven ways. The partnership integrates BluStream’s predictive consumer nurturing technology that enables companies to connect with their customers through personalized, automated messaging, offering tailored lifestyle tips, educational resources, and purchase recommendations with IBC’s extensive beverage and CPG industry expertise and reach.
“Including BluStream’s predictive consumer nurturing technology in IBC’s array of capabilities will allow brand owners to create enduring connections with their consumers, helping to turn one-time buyers into lifelong customers,” said Ken Rapp, CEO and co-founder of Blustream. “Beverage brands will benefit from the increased customer lifetime value and significant revenue growth our technology enables.”
About InterContinental Beverage Capital, Inc.
IBC is a global advisory firm focused on the beverage and consumer packaged goods industries. IBC has a strategic network of industry relationships worldwide, investment capital resources, and institutional debt sources, along with specialized consultants and management teams. These resources provide our partnership companies expertise, industry proficiencies and access to new markets with supply chain and R&D resources along with valuable investment and commercial banking capabilities. IBC is actively seeking companies in its targeted verticals that have unique products and dedicated management that can develop into category leaders. For more information log onto https://inbevcapital.com/.
About Blustream
BluStream is the product experience company that empowers consumer brands to stay connected with customers during the critical moments after a purchase. Through AI-powered hyper-personalized product experiences and real-time insights, BluStream helps brands turn ownership into a loyalty-building advantage by improving retention, deepening relationships, and driving repeat revenue. Reimagine the product ownership experience at BluStream.io.
Media Contacts:
InterContinental Beverage Capital
info@inbevcapital.com
212.634.7277
BluStream
Emily Lagasse, VP Marketing
ELagasse@blustream.io