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Physical goods have the opportunity to transcend traditional boundaries, as smart-connected products are ushering in a new era of improved customer...
Leveraging real-world data from the product provides continuous knowledge to the brand, so the brand can give their customer ongoing, unprecedented...
In a recent study, 34 percent of leading businesses said their customer journey was a top priority for 2020. Whether you’re building audiences,...
In today’s retail landscape, there’s no courting the customer. However, brands now have the chance to create a valuable relationship with their...
Customer-centricity is an approach that emphasizes customer satisfaction at all stages of the customer experience. If you want to avoid the pitfalls...
Companies should use real-world data to help them communicate with their customers and make the right recommendations at the right time. Doing so...
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