Discover how traditional personalization tactics fall short in building meaningful customer relationships, and why it's time to embrace zero-party...
Blustream's Product Ownership Experience Blog
By leveraging data to deliver personalized content to pet owners, your business can become a trusted "go-to" source for pet care.
Product usage data is the key to unlocking revenue & retention for brands selling physical products – from customer satisfaction to cross-sell and...
Blustream enables marketers to leverage first-party data throughout the product lifecycle by collecting data from the product itself.
Customer engagement has followed a fairly predictable trend, focusing on pre-sale engagement. But what if customer engagement didn’t stop after the...
The product is what fuels the customer experience following the sale, and just like the customer lifecycle, products also have a post-sale lifecycle.
Brands can create post-sale product touchpoints using content at their fingertips to drive engagement between the consumer and their product.
In 2021, IoT capabilities will enhance the connection between the brand and the buyer, creating a new surge of innovation for physical goods.
Retailers can now leverage data from purchased products to strengthen relationships and deliver better customer experiences.